Customer Experience Lessons – Part 3 of 3

In this final installment of a three-part blog series, I want to share with you the final customer experience which I think will help you better prepare for the first-time guests God will send you. Customer Experience #3 “I’ll call you as soon as it comes in.” The Scenario: At the Country Music Hall of Fame, there is a special gift … Read More


Nelson SearcyAssimilation

Customer Experience Lessons – Part 2 of 3

Last week I shared the first of three unique customer service experiences that can offer lessons to help you better prepare for the first-time guests God will send you. Today, I’ll share my second experience. Customer Experience #2 “Sorry, we can’t ship that.” The Scenario: After leaving the Nashville airport, my wife and I had a very enjoyable breakfast at … Read More


Nelson SearcyAssimilation

Customer Experience Lessons – Part 1 of 3

I’ve been preoccupied with Assimilation for over eleven years, sharing this powerful system with churches to improve how that they greet, treat, and seat their first-time guests. During my recent travels, I had some unique experiences that offer surprising lessons to help you better prepare for the first-time guests God will send you. Customer Experience #1 “You don’t need a … Read More


Nelson SearcyAssimilation

Monday is for Follow-up: Second-Time Guests

“Follow-up starts with another 36-Hour Email Response. Again, time the email to arrive between 2:00 P.M. and 3:00 P.M. on Monday immediately after the second visit. You want to accomplish three things with this email, two of which parallel what you did in the first-time email and one that goes a step further: 1. Thank your guests for returning. 2. … Read More


Nelson SearcyAssimilation

Monday is for Follow-up: Handling with Strategic Care

“Gifts from God are given freely – and strategically – and God expects us to handle what we’ve been given with the same strategic care. First-time guests are extraordinary gifts full of unparalleled potential. As God brings them through our front doors, our prayerfully planned reciprocation can result in changed lives for the Kingdom.”  – Nelson Searcy (the above quote is … Read More


Nelson SearcyAssimilation

The Magic Seven: Do this when the service ends… – Part 4 of 4

Last week in Part 3 of this series, we started to talk about how you can create opportunities to connect with your guests in the seven minutes after the church service ends. In the conclusion of our four part series, here are the remaining ways you can best connect with your guests: THE SEVEN MINUTES AFTER THE SERVICE ENDS As the bookend to … Read More


Nelson SearcyAssimilation

Monday is for Follow-up: Gifts from God

“Actions always speak louder than words. There’s no getting around this truth: How you respond when you’ve been given a gift – and what you do with the gift itself – proves just how much you really appreciate it. So have you gotten any gifts lately? Think about that question another way: Did you have any first-time guests at your … Read More


Nelson SearcyAssimilation

The Magic Seven: Do this when the service ends… – Part 3 of 4

Last week in Part 2 of this series, we wrapped up how you can connect with your guests during the seven minutes before your Sunday service begins. We pick up today with how you can create opportunities in the seven minutes after the service ends. THE SEVEN MINUTES AFTER THE SERVICE ENDS As the bookend to your Sunday service, these seven … Read More


Nelson SearcyAssimilation

Monday is for Follow-up: Ensuring Connections

“We have been called to plant and water so that God can grow the harvest – and not to plant and water haphazardly, but to the best of our abilities as we are laboring for His kingdom. We must do the work to ensure a connection with our guests. God promises us that if we step toward Him, He will … Read More


Nelson SearcyAssimilation

The Magic Seven: Before the Service begins do this… – Part 2 of 4

Last week in Part 1 of this series, I introduced you to The Magic Seven – the seven minutes before your Sunday service begins and the seven minutes after the Sunday service ends. We continue our post today on ways you can connect with your guests. Here are a few more ways you can focus your time on the first seven minutes … Read More


Nelson SearcyAssimilation