Assimilation Lessons from a BIG Mistake (Part 1 of 2)

I’m confessing this to you in hopes that you will avoid making a similar mistake and take action today in evaluating your own Assimilation system. One Sunday not too long ago, at one of our Journey early services, we had zero first-time guests. It is very rare for us to have zero anything! We always have first-time guests, new believers … Read More


Nelson SearcyAssimilation

The Importance of Connecting with First-Time Guests

“You and I have been called to plant and water so that God can grow the harvest – and not to plant and water haphazardly, but to the best of our abilities, as we are laboring for his kingdom. We must do the work to ensure a connection with our guests. God promises that if we step toward him, he … Read More


Nelson SearcyAssimilation

Avoid Putting Your First-Time Guests in the Hot Seat Copy

“Most unchurched individuals stay that way because they don’t think they can visit a service anonymously. They are afraid they’ll have attention drawn to them by having to stand and say their name or participate in some other welcoming ritual. Knowing that fear of public speaking ranks higher in psychological studies than the fear of death, why do so many … Read More


Nelson SearcyAssimilation

Avoid Putting Your First-Time Guests in the Hot Seat

“Most unchurched individuals stay that way because they don’t think they can visit a service anonymously. They are afraid they’ll have attention drawn to them by having to stand and say their name or participate in some other welcoming ritual. Knowing that fear of public speaking ranks higher in psychological studies than the fear of death, why do so many … Read More


Nelson SearcyAssimilation

The Critical Step for First-Time Guests

“Knowing how to structure the use of the Connection Card for maximum impact is critical to your guests’ future. It’s about giving your guests the best possible opportunity to step out of their comfort zone and turn over closely held information. Why? Not so that you can add to the numbers, but so that you can follow up with them … Read More


Nelson SearcyAssimilation

The Most Effective Method to Gather Guest Information

“The Connection Card is a card that enables you to connect with every person who attends your church on a given Sunday. Measuring about a third of a page, the Connection Card is printed on card stock and inserted into the program. Don’t stick it in the back of the chairs or pews. Put it in the program, and put … Read More


Nelson SearcyAssimilation

Be Intentional in Contacting Your First-Time Guests

“Unchurched people usually need more than a single exposure to God’s truth and the power of his love before they start becoming receptive to its meaning for them. That’s why it’s incredibly important for you to make them feel welcome and ensure that you know how to follow up with them and invite them back to your church. So what’s … Read More


Nelson SearcyAssimilation

How to Help Put Your First-Time Guests at Ease

“The late food write James Beard once said, ‘Food is our common ground, a universal experience.’ It also provides a welcome, comforting treat in any situation. Ever notice how a two-hundred-pound man in a crowd of strangers suddenly feels more comfortable if he has an eight-ounce Styrofoam cup to hide behind? Providing food is one of the best ways to show … Read More


Nelson SearcyAssimilation

The Power of the Pre-Service

“Most of the people who walk through your door have been burned by the church, by negative press about the church, or by a friend or family member in the name of religion. More than likely, they are skeptical and waiting for you to mess up. When you give them a consistent pre-service experience that makes them feel valued, their … Read More


Nelson SearcyAssimilation

Fusion Fridays: The Importance of Signage

“We all know the cultural importance of the phrase ‘location, location, location.’ Well, at church, the equally important phrase to remember is ‘signs, signs, signs’! Signs are the single best way to ensure that your guests can easily find what they need. Make sure you have clear signs pointing the way to: the restroom the children’s area And if your … Read More


Nelson SearcyAssimilation