“The 36-Hour Email Response is almost the same in content as the letter we put in the free copies of Unshakable, plus an intentional postscript that’s meant to make a personal connection. Sending this email accomplishes three things:
- It follows up on those who did not take a book or read the letter
- It lets guests know we are thinking about them the next day
- It invites them to give us feedback and explore the website for more insight into the church.”
– Nelson Searcy and Jennifer Dykes Henson
The above quote is from p. 98 of Fusion: Turning First-Time Guests Into Fully Engaged Members of Your Church.
This revised and expanded 10th Anniversary Edition of Fusion offers a biblically grounded, proven plan for establishing a relationship with newcomers that ultimately prompts them to become fully developing members of our congregations. This innovative, practical guide is full of step-by-step how-to information, testimonials from the recently assimilated and from participating church leaders, examples of the assimilation materials used, and checkpoints to make sure you’re on track.
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