“By all means, show don’t tell . . . reveal your personality . . . be the message rather than narrating it, but above all, be authentic.” – Dr. Frank Luntz, author, Words that Work “A great line isn’t spoken, it is delivered.” – Jack Klugman, actor Is it possible to replace the word ‘line’ with the word ‘sermon’ in … Read More
Words that Work – Part 4 of 4
Happy Independence day to everyone here in the US! Today, I wrap up my four part communication series based on the excellent book Words that Work by Frank Luntz with this selection where Luntz quotes the famous novelist George Orwell. George Orwell language rules: 1. Never use a metaphor, simile, or other figure of speech which you are used to … Read More
Words that Work – Part 3 of 4
On Tuesday, I started a series of lessons from the book Words that Work by Frank Luntz by giving you his first four rules of communication. Here are rules five through nine: Rule Five…Novelty: Offer Something New Words that work often involve a new definition of an old idea. (In preaching the goal is not to have a ‘new idea’ … Read More
Words that Work – Part 2 of 4
Here are some more insights on communication from the book Words that Work by Frank Luntz… Take a look at a few of my favorite quotes from the book: “It’s not what you say, it’s what people hear.” “The key to successful communication is to take the imaginative leap of stuffing yourself right into your listener’s shoes to know what … Read More
Words that Work – Part 1 of 4
Today I’m starting a four part communication series on lessons I have learned from the book WORDS THAT WORK by Frank Luntz. Although this book is about two years old (a revised updated paperback version is scheduled for release next month), it’s one of the best I’ve read on the topic of communication. While it focuses on political and corporate … Read More
Monday Proflections – June 30, 2008
It’s the week of July 4th and a vacation time for many people. I’m even taking a few days later in the week so it’s a pretty relaxed week, but here’s what’s going on that may be of interest to you: Monday – In our various staff meetings today, we are continuing our discussion of ‘how to wow’ – I … Read More
The Power of Sunday
Here’s what I read every Sunday morning: The Power of Sunday Sunday is . . . game day . . . impact time . . . evangelism hour . . .resurrection day . . .prime time . . . focal point . . . the super bowl, world cup and world series all rolled in one! Sunday matters! THIS Sunday … Read More
Show Me The Money
Friday is a great day to step back and take stock of your life… to look back over what you’ve accomplished during the week and evaluate some things… to think a little more deeply and ask yourself questions like, “Am I in the right place? Doing the right thing? Am I serving with joy?” Or how about this question that … Read More
Leadership Lessons… from Zig Ziglar
Zig Ziglar may seem like an unusual addition to this Leadership Lessons mini-series. After all, he is a sales guy – a true businessman. We are not in business, much less in sales. But Zig Ziglar operates on principles that we all believe in. I have learned quite a bit from him and so can you. Many of the ideas … Read More
Leadership Lessons… from Dale Carnegie
How much time do you spend with great leaders? I suggest that you spend at least an hour or so a day learning from them, however you can (through books, tapes, seminars, etc.) That’s why I’m doing this “Leadership Lessons” blog mini-series this week. I want to encourage you to be proactive about learning from some of the strongest leaders … Read More