Summer is one of the best times of the year to reach out to the community around you. The weather and the relaxed mindset open doors that stay closed during other months – literally. Everyone is out and about.
Your potential attenders are throwing Frisbees in the park, making small talk at baseball games and mingling on the closest beach. You have unprecedented opportunities to make connections with people you may never see in another season. So plan some creative outreach. The possibilities are endless.
At The Journey, we try to be as creative as possible when it comes to summer outreach. At least once a week, all summer long, we will have groups doing Servant Evangelism in local parks. This simply means that they hand passersby a cold bottle of water and a postcard invitation to the church. It’s a great way to provide people with something that meets a need (cold water on a hot day) and some information about the Journey. On top of Servant Evangelism, we’ve been known to do everything from dog parties for dogs and their owners to neighborhood block parties to big barbeques.
In the summer, people are much more open to doing something that doesn’t fit with their normal routine. They are more willing to attend an event that sounds like fun, even if they may not know anyone there. If you set up something that interests people in your community, they will come.
If you aren’t sure what to do, try piggy-backing on an event that people in your area will be attending anyway. For example, if everyone in your area goes downtown to watch fireworks on July 4th, use that to your advantage. Why not set up a July 4th fireworks outing through your church and encourage your attenders to invite their friends? If they are going anyway, why shouldn’t they go with you?
Learn how your church can maximize the opportunities of summer.
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