Answering Your Assimilation Questions – #3

Question #3 – Do guests have to hand their Connection Cards in to someone in exchange for the free gift?

We don’t ask guests to do anything that would make them uncomfortable – that includes handing their Connection Cards directly to someone in order to get the free gift we offer them. Instead we ask everyone, including guests, to put their Connection Cards in the offering buckets as they are passed at the end of the service. And we let them know that if they do that, they can pick up their free gift (currently, the book One Month To Live by Kerry Shook) on their way out.

We keep the books stacked on a table by the exit. No one hands them out. The guest can simply grab one as they walk by. (You may want to have a volunteer stand off to the side to restock the table or answer any questions, if approached.)

Why do we operate this way? Experience has shown us that if you allow guests to remain comfortable and anonymous, they will be more likely to do what you ask and they will be more likely to return. They don’t want to be the ones not turning their cards into the offering bucket when everyone else is. They don’t want to have to talk to anyone to get the free gift. If you require them to speak to someone, or to hand a card directly to a staff person or volunteer to get their gift, you will have far fewer Connection Cards turned in. Guaranteed.

Keep it simple, keep them comfortable and you’ll keep them coming back.

– Nelson

P.S. Check back tomorrow for more on assimilating your newcomers! And, if you haven’t already, don’t forget to take a look at my Assimilation Seminar and my new book on assimilation, Fusion.

Like This Post? Stay Updated with Nelson:

Share This Post

© Nelson Searcy. All Rights Reserved.

About Nelson Searcy

Nelson Searcy is an experienced church growth strategist, pastor, church planter and coach, consulting with churches around the world. As founder of Church Leader Insights and the Renegade Pastors Network, he has personally trained more than 3,500 church leaders in over 45 denominations through live events, seminars and monthly coaching. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in Boca Raton, FL. Nelson and his church routinely appear on lists such as “The 50 Most Influential Churches” and “The 25 Most Innovative Leaders.” He is the author of over 100 church growth resources and 18+ books, including The Renegade Pastor: Abandoning Average in Your Life, Ministry and The Difference Maker: Using Your Everyday Life for Eternal Impact, and At the Cross with the People Who Were There. He and his wife, Kelley, have one son, Alexander.

Nelson SearcyAssimilation

tagged with: ,,,,,,