“There are three things to keep in mind as you seek to create a follow-up strategy that will bring your guests back. I like to refer to them as the three F’s of follow-up:
- Follow up fast. Don’t underestimate the power of a quick follow up. There is a new expectation for immediacy in our world.
- Be friendly. Your follow-up needs to reach out to your guests in a warm, personal way. Make them feel valued as individuals rather than sending them something that resembles a mass form mailing.
- Make your follow-up functional. Follow up with your guests in a way that meets them where they are. Convey your information in a simple and straightforward manner, take the opportunity to invite them back, and provide them with a life-relevant surprise.”
– Nelson Searcy and Jennifer Dykes Henson
The above quote is from p. 89 of Fusion: Turning First-Time Guests Into Fully Engaged Members of Your Church.
This revised and expanded 10th Anniversary Edition of Fusion offers a biblically grounded, proven plan for establishing a relationship with newcomers that ultimately prompts them to become fully developing members of our congregations. This innovative, practical guide is full of step-by-step how-to information, testimonials from the recently assimilated and from participating church leaders, examples of the assimilation materials used, and checkpoints to make sure you’re on track.
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