The Three F’s of Follow-up

“There are three things to keep in mind as you seek to create a follow-up strategy that will bring your guests back. I like to refer to them as the three F’s of follow-up:

  1. Follow up fast. Don’t underestimate the power of a quick follow up. There is a new expectation for immediacy in our world.
  2.  Be friendly. Your follow-up needs to reach out to your guests in a warm, personal way. Make them feel valued as individuals rather than sending them something that resembles a mass form mailing.
  3.  Make your follow-up functional. Follow up with your guests in a way that meets them where they are. Convey your information in a simple and straightforward manner, take the opportunity to invite them back, and provide them with a life-relevant surprise.”

              – Nelson Searcy and Jennifer Dykes Henson

The above quote is from p. 89 of Fusion: Turning First-Time Guests Into Fully Engaged Members of Your Church.

This revised and expanded 10th Anniversary Edition of Fusion offers a biblically grounded, proven plan for establishing a relationship with newcomers that ultimately prompts them to become fully developing members of our congregations. This innovative, practical guide is full of step-by-step how-to information, testimonials from the recently assimilated and from participating church leaders, examples of the assimilation materials used, and checkpoints to make sure you’re on track.

P.S. – Click here to grab your copy from Amazon today!

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About Nelson Searcy

Nelson Searcy is an experienced church planter, coach and church growth strategist, working with churches in over 45 denominations. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in San Francisco and Boca Raton, FL. He first developed the Assimilation System 10 years ago at the Journey Church and has since implemented and improved these strategies with over 3,000 churches across all sizes and denominations. He started coaching pastors in 2006 and has personally coached over 2100+ senior pastors, helping them break common growth barriers like 125, 250, 500, 1000 and beyond, all while maintaining personal life and ministry balance. As founder of Church Leader Insights and the Renegade Pastors Network, he has trained more than 50,000 church leaders (3,000+ church planters). He is the author of over 85 church growth resources and 17+ books, including Fusion: Turning First-Time Guests Into Fully-Engaged Members of Your Church and The Renegade Pastor: Abandoning Average in Your Life and Ministry. His continued mission is to help church leaders around the world cooperate with God in creating healthy, thriving churches. Nelson is married to Kelley and together they have one son, Alexander.

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