The Signs… Should Be Everywhere!

Screen Shot 2014-07-02 at 2.25.54 PMWhen I talk about the power of Assimilation, I often talk about the power of signage as well and how you can effectively use it to engage with first-time guests. Here’s a great example of this at NewSpring Church in Wichita, Kansas, where they’re using signage very creatively to cultivate a memorable experience for their guests. The following post was written by Steve Aust for

The burgeoning growth of megachurches has altered notions of a house of worship’s aesthetics. Truth be told, the days of quiet churches, with rows of hardwood pews with padded seats, and hymnbooks filled with such traditional songs as “Just As I Am” and “Amazing Grace”, may be numbered. Rather than gently beckoning a congregant to a time of silent worship, megachurches grab worshippers and immediately engage them in an hour of praise and celebration with live music and sermons that incorporate videos and graphics that make the message more accessible to attendees.

Usually, signage plays a key role in cultivating such environments. Well-crafted backdrops help define the atmosphere and visually reinforce the minister’s message.

Some churches contract with local sign companies to craft sign programs that generate interest from the exterior monument sign to the sanctuary. Others, such as Wichita, KS’s NewSpring Church, have hired in-house talent to develop such environments. Dale Poore has served as NewSpring’s full-time creative-space designer for seven years. He said the church, which was known as Messiah Baptist until 2007, attracts approximately 6,000 worshippers weekly.

“NewSpring’s strategy is to be joyful, relevant and irresistible in everything it does,” he said. “We want the stage sets and themed environments to make someone who comes here think, ‘I wish so-and-so was here to see this’, even before they’ve heard the message or listened to the band.”

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nelsonsearcy-08ebdc31-6e52-4f11-bacd-2c1553427a75-v2P.S. – Assimilation is one of the Eight Healthy Church Systems that you can upgrade to maximize your church growth. Healthy systems are essential to reaching your church’s full redemptive potential. I’d like to help you gear up for fall growth, so in the Summer Systems Sale, this week only, you can choose ANY of my 8 Systems Seminar resources for HALF OFF.

Choose one, or all 8 to Save Big! Click here to see the full list and secure your System Seminar for 50% Off. Hurry – Sale Ends Monday, July 7th

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About Nelson Searcy

Nelson Searcy is an experienced church growth strategist, pastor, church planter and coach, consulting with churches around the world. As founder of Church Leader Insights and the Renegade Pastors Network, he has personally trained more than 3,500 church leaders in over 45 denominations through live events, seminars and monthly coaching. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in Boca Raton, FL. Nelson and his church routinely appear on lists such as “The 50 Most Influential Churches” and “The 25 Most Innovative Leaders.” He is the author of over 100 church growth resources and 18+ books, including The Renegade Pastor: Abandoning Average in Your Life, Ministry and The Difference Maker: Using Your Everyday Life for Eternal Impact, and At the Cross with the People Who Were There. He and his wife, Kelley, have one son, Alexander.

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