When I talk about the power of Assimilation, I often talk about the power of signage as well and how you can effectively use it to engage with first-time guests. Here’s a great example of this at NewSpring Church in Wichita, Kansas, where they’re using signage very creatively to cultivate a memorable experience for their guests. The following post was written by Steve Aust for SignWeb.com
The burgeoning growth of megachurches has altered notions of a house of worship’s aesthetics. Truth be told, the days of quiet churches, with rows of hardwood pews with padded seats, and hymnbooks filled with such traditional songs as “Just As I Am” and “Amazing Grace”, may be numbered. Rather than gently beckoning a congregant to a time of silent worship, megachurches grab worshippers and immediately engage them in an hour of praise and celebration with live music and sermons that incorporate videos and graphics that make the message more accessible to attendees.
Usually, signage plays a key role in cultivating such environments. Well-crafted backdrops help define the atmosphere and visually reinforce the minister’s message.
Some churches contract with local sign companies to craft sign programs that generate interest from the exterior monument sign to the sanctuary. Others, such as Wichita, KS’s NewSpring Church, have hired in-house talent to develop such environments. Dale Poore has served as NewSpring’s full-time creative-space designer for seven years. He said the church, which was known as Messiah Baptist until 2007, attracts approximately 6,000 worshippers weekly.
“NewSpring’s strategy is to be joyful, relevant and irresistible in everything it does,” he said. “We want the stage sets and themed environments to make someone who comes here think, ‘I wish so-and-so was here to see this’, even before they’ve heard the message or listened to the band.”
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P.S. – Assimilation is one of the Eight Healthy Church Systems that you can upgrade to maximize your church growth. Healthy systems are essential to reaching your church’s full redemptive potential. I’d like to help you gear up for fall growth, so in the Summer Systems Sale, this week only, you can choose ANY of my 8 Systems Seminar resources for HALF OFF.
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