Monday is for Follow-up: Second-Time Guests

“Follow-up starts with another 36-Hour Email Response. Again, time the email to arrive between 2:00 P.M. and 3:00 P.M. on Monday immediately after the second visit. You want to accomplish three things with this email, two of which parallel what you did in the first-time email and one that goes a step further:

1. Thank your guests for returning.
2. Invite them to fill out the second-time guest survey.
3. Give them more opportunities to get plugged in and include a link in the email that will help them take a Next Step.
Nelson Searcy

(the above quote is from p. 112 of Fusion by Nelson Searcy)

What will you be doing today to follow up with the second-time guests God has sent you?

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About Nelson Searcy

Nelson Searcy is an experienced church growth strategist, pastor, church planter and coach, consulting with churches around the world. As founder of Church Leader Insights and the Renegade Pastors Network, he has personally trained more than 3,500 church leaders in over 45 denominations through live events, seminars and monthly coaching. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in Boca Raton, FL. Nelson and his church routinely appear on lists such as “The 50 Most Influential Churches” and “The 25 Most Innovative Leaders.” He is the author of over 100 church growth resources and 18+ books, including The Renegade Pastor: Abandoning Average in Your Life, Ministry and The Difference Maker: Using Your Everyday Life for Eternal Impact, and At the Cross with the People Who Were There. He and his wife, Kelley, have one son, Alexander.

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