The following guest post is from our good friend Dr. Bob Whitesel. Bob was a keynote speaker at our recent Renegade Pastors Conference. He serves as Professor of Christian Ministry and Missional Leadership for Wesley Seminary and holds two doctorates from Fuller Theological Seminary. He currently serves as president of the Great Commission Research Network as well as a board member for The Society of Church Consulting.
Today in an increasingly skeptical world, the church must move beyond branding and build a new, more powerful reputation.
Here are 7 steps to elevating your visibility in a community.
1. Elevate the visibility of your need-meeting. Churches should be known as the place in a community where people go when they have a crisis. Churches that offer divorce recovery programs, grief support groups, 12-step programs, etc. increase their visibility as the primary place where needs are met in their community.
2. Elevate the visibility of spiritual-change. People are looking for ways to change their lives and often psychologists or self-help programs are their first choice. While these can offer the physical change that people need, I believe only Christ can offer the spiritual change that people long for deep inside. So in the name of helping people better their physical lives, do not neglect their higher needs for a supernatural transformation that only comes through Christ.
3. Elevate the visibility of your openness and honesty. Churches often promote that they have the best program or the most exciting worship. But non-churchgoers sense that this is not the real purpose of the church. Acknowledge that your church doesn’t do everything well and sometimes you get fixated on your organizational needs. Then remind them that your church is a spiritual community, seeking to work together to draw closer to Christ.
4. Elevate the visibility of your unity in diversity. In an increasingly diverse world, people want to go to a church that mirror’s the diversity of God’s creation. But such diversity must not be only symbolic, but also heartfelt. It is important for people of diverse cultures to run the church together, to worship together and to learn from one another about cultural background and baggage. The church should be visible in the community as a place that not only promotes spiritual reconciliation to God, but also physical reconciliation between cultures.
5. Elevate your visibility as a place to learn. People today have a conceptions of the church as a place that lectures and criticizes, rather than a place that promotes learning. Jesus gave us a Great Commission (Matt. 28:18-20) to “make learners.” Thus our goal must be to acquaint them with His words, while we exemplify how these words are lived out in community.
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