3 Easy Ways to Attract the Right People to Your Church (and repel the wrong ones!)

Gabe Kolstad here – multi-time Advanced Coaching Alumni with Nelson and Senior Pastor of Westside Community Church in Beaverton, Oregon.

Everyone’s welcome, but not everyone is equally interested.  You love everyone, but you can’t help everyone equally.  Depending on the “draw” of your church certain people will be more likely to show up and stick.

Three ways to attract the people you’ll best reach:

1) INVEST IN YOUR WEBSITE.  Your home page is the front door of your church.  It’s the first taste of what you have to offer.

Keep it simple, clean, and focused on turning online guests into Sunday guests.  Use a “welcome” or “what to expect” video to showcase the live experience and introduce yourself personally.

At our church, our Sunday guest numbers skyrocketed when we finally took this step (don’t put it off like we did!).

2) PICK A STYLE.  Style determines who shows up.

In our setting we realize we can best reach unchurched young families.  So we try to remove barriers & help this crowd connect to Jesus.  For us, this means we…

  • Play secular music before & after the service
  • Don’t dress up
  • Use everyday language
  • Laugh at ourselves
  • Show clips from movies & TV shows in our messages
  • And anything else we can do to relate

The people who like it end up inviting their unchurched friends – and we attract more of the people we can best help.

And the people who don’t like it simply don’t come back!

3) TELL A GOOD STORY.  When people walk into your church they look for someone they can relate to.

Even more than our music or sermons, sharing people’s experiences can create a sticking point for those you can best serve.

People relate with other people who have a similar struggle, and when you share from the stage it gives everyone in the audience permission to be honest and engage in the journey.

Once this catches on, you’ll have friends bringing friends because they know they’ll be able to relate.


P.S. I just heard that Nelson is RETIRING from his Live Senior Pastor Tele-Coaching Network after the Feb 2013 Network!

Don’t miss this FINAL opportunity to partner with Nelson for 12 months for maximum personal and church growth…

Click the link below to learn more and sign up today:


Share This Post

About Nelson Searcy

Nelson Searcy is an experienced church planter, coach and church growth strategist, working with churches in over 45 denominations. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in San Francisco and Boca Raton, FL. He first developed the Assimilation System 10 years ago at the Journey Church and has since implemented and improved these strategies with over 3,000 churches across all sizes and denominations. He started coaching pastors in 2006 and has personally coached over 2100+ senior pastors, helping them break common growth barriers like 125, 250, 500, 1000 and beyond, all while maintaining personal life and ministry balance. As founder of Church Leader Insights and the Renegade Pastors Network, he has trained more than 50,000 church leaders (3,000+ church planters). He is the author of over 85 church growth resources and 17+ books, including Fusion: Turning First-Time Guests Into Fully-Engaged Members of Your Church and The Renegade Pastor: Abandoning Average in Your Life and Ministry. His continued mission is to help church leaders around the world cooperate with God in creating healthy, thriving churches. Nelson is married to Kelley and together they have one son, Alexander.

Nelson SearcyEvangelism

tagged with: ,,,,,