Your Preaching Calendar Questions – What to Promote

Preaching-Calendar-Webinar-big Q: How do you balance promoting a new sermon series with the current sermon series?

A: I use the word “promotion” to refer primarily to external promotion, or promoting a message series to the people in your community. Most of this type of promotion is reserved for your Attraction series (or at least those with attractional titles).

Think from the mindset of the unchurched in your community as you decide which series to promote externally and how to promote them. You definitely want to go all out in promoting the Attraction series that begin on your Big Days (just remember that for Easter, you should promote Easter Sunday itself as the primary draw).

Once you determine which series you’ll be promoting heavily in the community, you shouldn’t have much overlap in your advertising/promotion efforts between current and upcoming series. In any case, be sure that your promotion is focused and includes a clear call to action (what do you want people to do?).

In your internal promotion (to the people in your church), you will need a little more balance. We all let people know what’s going on each week through email updates, before- and after-service announcements, weekly bulletins, etc.

As you build towards a new series, you can use those same means (and then some) to get them geared up for what’s next. You may consider sending a postcard to everyone in your database for each new series.  There’s no reason to choose promoting one or the other – let them know about both.

And don’t forget to look for opportunities in your current messages to get people thinking about the next series. Example: In a message with one point about honoring God with your finances, you should take the opportunity to let your people know about the Financial Freedom series you’re starting on [[date]]. This helps build anticipation.

P.S. – Still looking for a few series to fill in the gaps in your 2010 Preaching Calendar? Click here for some proven Sermon Series!

P.P.S.- If you missed the “How to Plan Your 2010 Preaching Calendar” Webinar, you can listen to a replay of the audio at:

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About Nelson Searcy

Nelson Searcy is an experienced church planter, coach and church growth strategist, working with churches in over 45 denominations. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in San Francisco and Boca Raton, FL. He first developed the Assimilation System 10 years ago at the Journey Church and has since implemented and improved these strategies with over 3,000 churches across all sizes and denominations. He started coaching pastors in 2006 and has personally coached over 2100+ senior pastors, helping them break common growth barriers like 125, 250, 500, 1000 and beyond, all while maintaining personal life and ministry balance. As founder of Church Leader Insights and the Renegade Pastors Network, he has trained more than 50,000 church leaders (3,000+ church planters). He is the author of over 85 church growth resources and 17+ books, including Fusion: Turning First-Time Guests Into Fully-Engaged Members of Your Church and The Renegade Pastor: Abandoning Average in Your Life and Ministry. His continued mission is to help church leaders around the world cooperate with God in creating healthy, thriving churches. Nelson is married to Kelley and together they have one son, Alexander.

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