Words that Work – Part 1 of 4

Today I’m starting a four part communication series on lessons I have learned from the book WORDS THAT WORK byWords that Work by Frank Luntz Frank Luntz. Although this book is about two years old (a revised updated paperback version is scheduled for release next month), it’s one of the best I’ve read on the topic of communication. While it focuses on political and corporate communication, the lessons for pastors and church leaders are easy to extract. I recommend that you read and study this book. Here are four of the rules he offers for good communication:

Rule One…Simplicity: Use Small Words
Avoid words that might force someone to reach for the dictionary…because most Americans won’t.

Rule Two…Brevity: Use Short Sentences

Rule Three…Credibility Is As Important As Philosophy

Rule Four…Consistency Matters
Message consistency builds customer loyalty. Ronald Reagan was the only politician I ever saw who seemed to enjoy saying the same words over and over again as though it was the first time he had ever spoken them.

Are you violating any of these rules in your speaking, preaching or church communication? More tomorrow.

Nelson

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About Nelson Searcy

Nelson Searcy is an experienced church planter, coach and church growth strategist, working with churches in over 45 denominations. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in San Francisco and Boca Raton, FL. He first developed the Assimilation System 10 years ago at the Journey Church and has since implemented and improved these strategies with over 3,000 churches across all sizes and denominations. He started coaching pastors in 2006 and has personally coached over 2100+ senior pastors, helping them break common growth barriers like 125, 250, 500, 1000 and beyond, all while maintaining personal life and ministry balance. As founder of Church Leader Insights and the Renegade Pastors Network, he has trained more than 50,000 church leaders (3,000+ church planters). He is the author of over 85 church growth resources and 17+ books, including Fusion: Turning First-Time Guests Into Fully-Engaged Members of Your Church and The Renegade Pastor: Abandoning Average in Your Life and Ministry. His continued mission is to help church leaders around the world cooperate with God in creating healthy, thriving churches. Nelson is married to Kelley and together they have one son, Alexander.

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