The Power of Promotion in Small Groups

The below excerpt is from my book Activate: An Entirely New Approach to Small Groups. This revised and expanded edition shows church leaders how to make their small groups work. 

Six weeks to a month before the start of a new small group semester, it’s time to launch a promotion month. During this month, focus your attention on getting everyone in your church connected to a group. Preach on the importance of small groups. Send church-wide emails about small groups. Capitalize on the fact that everyone in your church will be thinking about getting involved in a small group at the same time. Positive peer pressure goes a long way. Make sure you use every device at your disposal and take full advantage of the concentrated opportunity to focus your church’s energy on signing up for groups.

If you have ongoing sign-ups for your small groups – that is, a system where someone can sign up and get into a new group any day of the year – you would never be able to utilize the power of a promotion month. At any given point you might have half of the church already in small groups and the other half thinking about joining. Because of the divide, you would miss the power of being able to focus your entire church’s attention on connecting with a group at the same time. If you tried, you would simply be frustrating the half of your church who is already in groups. Not to mention the positive peer pressure spark that’s so effective would lose its sizzle. Instead, take advantage of a promotion month to create a unified sense of excitement and urgency that leads to eager sign-ups.

              – Nelson Searcy and Kerrick Thomas, with Jennifer Dykes Henson

The above excerpt is from p. 60-61 of Activate: An Entirely New Approach to Small Groups.

Drawing from the startling success of small groups at The Journey Church, Nelson Searcy and Kerrick Thomas debunk the myths, set the record straight, and show how church leaders can implement a healthy small group ministry that gets the maximum number of people involved and solves many of the important problems facing churches of all sizes. These practical strategies will produce life-changing results.

P.S. – Click here to grab your copy from Amazon today!

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About Nelson Searcy

Nelson Searcy is an experienced church planter, coach and church growth strategist, working with churches in over 45 denominations. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in San Francisco and Boca Raton, FL. He first developed the Assimilation System 10 years ago at the Journey Church and has since implemented and improved these strategies with over 3,000 churches across all sizes and denominations. He started coaching pastors in 2006 and has personally coached over 2100+ senior pastors, helping them break common growth barriers like 125, 250, 500, 1000 and beyond, all while maintaining personal life and ministry balance. As founder of Church Leader Insights and the Renegade Pastors Network, he has trained more than 50,000 church leaders (3,000+ church planters). He is the author of over 85 church growth resources and 17+ books, including Fusion: Turning First-Time Guests Into Fully-Engaged Members of Your Church and The Renegade Pastor: Abandoning Average in Your Life and Ministry. His continued mission is to help church leaders around the world cooperate with God in creating healthy, thriving churches. Nelson is married to Kelley and together they have one son, Alexander.

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