Today’s guest post comes to us from Joel Forster for EvangelicalFocus.com in celebration of this month marking the 500th anniversary of the Reformation.
A Martin Luther figure has become the most sold Playmobil toy in the company’s history. A group in the UK used the figure to produce a stop motion video to tell the Reformer’s story.
Jonathan Carswell, CEO of 10ofthose, was one of the many surprised by the toy’s success. “We started bringing in and selling the Luther Playmobil figures as a bit of fun really, with the hope that they would raise the profile of the Reformation celebrations, and ultimately the Reformation. They are a fun way to share the story with children… though I think many pastors have them in their study!”, he told Evangelical Focus.
Out of that came the idea of creating a little world around the figure and produce a 4-minute video. After building a set and taking more than 5,000 photographs, the video was ready to be launched on social media. It has been viewed 14,000 times in its first week online.
Click below to watch the Luther Animation.
Click here to read the full article which includes a behind-the-scenes video of the making of the Luther Animation.
Your partner in ministry,
Share This Post