Reformation Celebration: A Gospel-Filled Luther Playmobil Video

Today’s guest post comes to us from Joel Forster for EvangelicalFocus.com in celebration of this month marking the 500th anniversary of the Reformation.

A Martin Luther figure has become the most sold Playmobil toy in the company’s history. A group in the UK used the figure to produce a stop motion video to tell the Reformer’s story.

Jonathan Carswell, CEO of 10ofthose, was one of the many surprised by the toy’s success. “We started bringing in and selling the Luther Playmobil figures as a bit of fun really, with the hope that they would raise the profile of the Reformation celebrations, and ultimately the Reformation. They are a fun way to share the story with children… though I think many pastors have them in their study!”, he told Evangelical Focus.

Out of that came the idea of creating a little world around the figure and produce a 4-minute video. After building a set and taking more than 5,000 photographs, the video was ready to be launched on social media. It has been viewed 14,000 times in its first week online.

Click below to watch the Luther Animation.

Click here to read the full article which includes a behind-the-scenes video of the making of the Luther Animation.

Your partner in ministry,

Nelson

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About Nelson Searcy

Nelson Searcy is an experienced church planter, coach and church growth strategist, working with churches in over 45 denominations. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in San Francisco and Boca Raton, FL. He first developed the Assimilation System 10 years ago at the Journey Church and has since implemented and improved these strategies with over 3,000 churches across all sizes and denominations. He started coaching pastors in 2006 and has personally coached over 2100+ senior pastors, helping them break common growth barriers like 125, 250, 500, 1000 and beyond, all while maintaining personal life and ministry balance. As founder of Church Leader Insights and the Renegade Pastors Network, he has trained more than 50,000 church leaders (3,000+ church planters). He is the author of over 85 church growth resources and 17+ books, including Fusion: Turning First-Time Guests Into Fully-Engaged Members of Your Church and The Renegade Pastor: Abandoning Average in Your Life and Ministry. His continued mission is to help church leaders around the world cooperate with God in creating healthy, thriving churches. Nelson is married to Kelley and together they have one son, Alexander.

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