Q & A – Best Launch Date?

It’s Kerrick Thomas here again, Executive Pastor and Teaching Pastor at The Journey and the co-author of Launch and Activate with Nelson. He asked me to share this recent answer to a question from Launch:

Q:You guys said in Launch that when launching Journey, looking back you would have rather launched in February instead of in Easter as you did.  What were the determining factors for that correction?

A:The reason that February is a more attractive launch date to us than Easter is because if you launch on Easter you only have a few weeks before summer roles around and attendance gets dicey. We found that out the hard way when we had some weeks down at 35 during our first summer.

There are two big advantages to launching in February (the week after the Super Bowl but before President’s Day is a good week):
1) February is a good month for attendance (people aren’t traveling and many are thinking about starting something healthy and new at the beginning of the year)
2) When you launch in February you have a natural “2nd launch” coming up at Easter. So – you launch big in February and then get a 2nd bounce on Easter Sunday. That helps before summer hits.

Hope that helps answer your question!

God bless…


P.S. If you’re thinking of or in the process of starting a new church (or know someone who is), check out The Launch Conference on CD:

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About Nelson Searcy

Nelson Searcy is an experienced church planter, coach and church growth strategist, working with churches in over 45 denominations. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in San Francisco and Boca Raton, FL. He first developed the Assimilation System 10 years ago at the Journey Church and has since implemented and improved these strategies with over 3,000 churches across all sizes and denominations. He started coaching pastors in 2006 and has personally coached over 2100+ senior pastors, helping them break common growth barriers like 125, 250, 500, 1000 and beyond, all while maintaining personal life and ministry balance. As founder of Church Leader Insights and the Renegade Pastors Network, he has trained more than 50,000 church leaders (3,000+ church planters). He is the author of over 85 church growth resources and 17+ books, including Fusion: Turning First-Time Guests Into Fully-Engaged Members of Your Church and The Renegade Pastor: Abandoning Average in Your Life and Ministry. His continued mission is to help church leaders around the world cooperate with God in creating healthy, thriving churches. Nelson is married to Kelley and together they have one son, Alexander.

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