“Paint The Town”
by Andy Wood, Guest Blogger
When starting your Monthly Services, it should be your goal that everyone in the immediate area knows about your church and has the opportunity to respond. Don’t be the biggest secret in town!
So let’s be creative and think about how to make this happen!
1) Start Brainstorming…
Ask your team to help you come up with 50 ways you can let every person in your target area know about your Monthly Services.
Call church planters and local businesses that’ve been successful, ask them what worked and how they reached their local community. Then prioritize and pick some of the best ideas that fit within your budget.
Warning: be careful that you don’t stake your future on some grandiose idea that is only working in a textbook!
2) Utilize Direct Marketing Tools…
For each of our Monthly Services we sent 33,000 mail pieces to our community, and then for our grand opening we ended up sending 60,000 mail pieces.
I often talk to church planters who send 5,000 pieces one time and they tell me that direct marketing didn’t work for them. You’ve got to “GO BIG” with consistency. Some people won’t respond until they receive 8-10 mailers.
I went back one year after we launched and looked at the giving of everyone who we reached through mailers – we more than doubled the cost of our investment!
3) Promote Through The Web…
At South Bay Church we’ve seen a great response from Google Adwords. In addition, we created a Yelp page that gives info about South Bay. We have also utilized advertising on Facebook as just another way to get the word out.
Several cost free options include: creating a Facebook fan page for your church and creating a twitter account. As people get your mailers and door hangers they will check you out on the web. Make sure that your site that looks sharp and is easy to explore.
Link your website to Twitter and Facebook so that people can get involved in your online community.
4) Serve at Community Events…
Close to 1/3 of the people who came to our first Monthly Service we first connected with at a local Art and Wine Festival.
Identify local community events throughout the year and contact the city or the person in charge of the event. Ask them if you can serve by picking up trash, and helping with set-up and tear down of the event.
Most cities will also let you sponsor a booth where you can publicize your church. This is a great way to establish a positive relationship with your community and spread the word about your Monthly Services.
You’ve got the Holy Spirit in you. God has a big vision for your church. He wants to use you to make a huge difference.
Rely on Him to give a strategy to let the whole community know about your Launch!
Next week we’ll take a look at what I believe to be the most important part of getting a strong launch and that is PRAYER!
P.S. To learn this same proven process to launch your new church, check out The Launch Conference on CD.
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