Have you ever wondered why no one is responding to the mail your church is sending? Are they even opening it? Bueller? Bueller? (pardon the obscure 80’s movie reference)
Here’s a video where I introduce the idea of A, B, and C mail to a group of pastors in my Senior Pastor Coaching Network. Listen closely and see what you can learn about how to ensure that what your church sends out gets a fair viewing on the other end.
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