SYSTEM #2: THE EVANGELISM SYSTEM
Today, we’re moving ahead in our new Wednesday blog series, “Where There’s Slack There’s Lack.” Last week, we kicked off by examining your Weekend Service System and calling out the slack. Have you spent some time working on that system since last Wednesday? What kind of changes have you made?
This week, we’re going to keep working from the outside in by looking at your Evangelism System. The Evangelism System can also be called the Outreach System or the Marketing System. No matter what name you give it, it’s the system that asks, “How do we attract people to our church?”
Most of you know the principle of spiritual readiness – that God will never give you more than you are prepared to handle. As church leaders, we have a responsibility to plan for and be prepared for first-timers before they come (more on that next week). That way, when we do the work of evangelism that we’ve been called to, God can bless our efforts.
How have you been doing? What has this system looked like in your church over the last six months? Are you seeing a lot of first-time guests? If not, there’s a good chance it’s because you’ve been slacking on evangelism.
To start getting your system back up to par, ask yourself:
When was the last time you did a big direct mail campaign?
Have you invested in servant evangelism lately?
Who was the last person you invited to your church?
When was the last time you challenged your people to bring friends to a big day?
As you begin to think about this system, make sure you are maximizing the seasons of the year when people are most willing to come to church for the first time. (Do you know what those are?) Keep your culture in mind. Know whether your community will respond best to postcards, emails, phone calls, billboards, or a specific combination of outreach methods. It’s true that God attracts, but we have to do our part of the preparation.
I challenge you to spend this week digging into your Evangelism System. Think about specific steps you can take to reach your community next week and next month. Lead the way through your personal evangelism. Give your people opportunities to invite their friends and then support them any way you can.
Evangelism is critical to what we do. We’ll never be able to bring unbelievers into God’s kingdom if we can’t first bring them through the doors of our churches!
Make this your mantra for the week: No slack = No lack.
P.S. – If you haven’t already, make sure you download the free Church Systems Report, to learn more about the eight church systems and how they work together.
P.P.S. – To dig deeper into the area of evangelism, check out these resources.
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