One of the best parts of leading Coaching Networks is that I get to learn from what the other Pastors in the network are learning.
Recently I received a thought-provoking email from Mike Sorcinelli, a member of my Senior Pastor Tele-Coaching Network and Lead Pastor of New Day Church in Springfield, Massachusetts.
He had just finished reading one of the books assigned in the network, called Be Our Guest, which identifies the needs, wants, stereotypes and emotions of the customers of various organizations (incidentally, this book has some good insights if you’re upgrading your Assimilation System).
Mike gave me permission to share, so here’s part of the email he sent me….
What are the needs, wants, stereotypes and emotions of guests coming to our church?
Here’s the list I’ve been working on (I’m also having everyone on my team answer the same question):
- Needs: salvation, community
- Wants: easy to find, clean bathrooms, friendly welcoming people, practical message, inspiring worship, great kids ministries
- Stereotypes: church is boring, facilities are 20-30 years out of date, irrelevant to my life, suits and dresses
- Emotions: anxiety for first time guests, excitement for regular attenders
That’s a great list, Mike!
Have you ever taken the time to carefully consider the mindset of the people you’re trying to reach?
What would you add to Mike’s list?
P.S. If you’re ready to take your church’s Assimilation System to the next level – to make sure that you’re a good steward of every single guest God sends your way – check out The Assimilation Intensive Workshop.
This comprehensive resource will teach you to help people move from First Time Guests to Fully Committed Members of your church. Click Here to Download Immediately.
P.P.S. Are you ready to grow your leadership and your church like never before?
My new Senior Pastor Tele-Coaching Network begins on Thursday, August 25, and if you Apply Before NEXT Tuesday, May 31, you will Receive Over $1,475.00 in Additional Super Early Bird Bonuses.
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