What Motivates Guests at Your Church?

One of the best parts of leading Coaching Networks is that I get to learn from what the other Pastors in the network are learning.

Recently I received a thought-provoking email from Mike Sorcinelli, a member of my Senior Pastor Tele-Coaching Network and Lead Pastor of New Day Church in Springfield, Massachusetts.

He had just finished reading one of the books assigned in the network, called Be Our Guest, which identifies the needs, wants, stereotypes and emotions of the customers of various organizations (incidentally, this book has some good insights if you’re upgrading your Assimilation System).

Mike gave me permission to share, so here’s part of the email he sent me….

What are the needs, wants, stereotypes and emotions of guests coming to our church?

Here’s the list I’ve been working on (I’m also having everyone on my team answer the same question):

  • Needs: salvation, community
  • Wants: easy to find, clean bathrooms, friendly welcoming people, practical message, inspiring worship, great kids ministries
  • Stereotypes: church is boring, facilities are 20-30 years out of date, irrelevant to my life, suits and dresses
  • Emotions: anxiety for first time guests, excitement for regular attenders

Mike Sorcinelli
Lead Pastor
www.newdaychurch.cc

That’s a great list, Mike!

Have you ever taken the time to carefully consider the mindset of the people you’re trying to reach?

What would you add to Mike’s list?

P.S. If you’re ready to take your church’s Assimilation System to the next level – to make sure that you’re a good steward of every single guest God sends your way – check out The Assimilation Intensive Workshop.

This comprehensive resource will teach you to help people move from First Time Guests to Fully Committed Members of your church.  Click Here to Download Immediately.

P.P.S. Are you ready to grow your leadership and your church like never before?

My new Senior Pastor Tele-Coaching Network begins on Thursday, August 25, and if you Apply Before NEXT Tuesday, May 31, you will Receive Over $1,475.00 in Additional Super Early Bird Bonuses.

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About Nelson Searcy

Nelson Searcy is an experienced church planter, coach and church growth strategist, working with churches in over 45 denominations. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in San Francisco and Boca Raton, FL. He first developed the Assimilation System 10 years ago at the Journey Church and has since implemented and improved these strategies with over 3,000 churches across all sizes and denominations. He started coaching pastors in 2006 and has personally coached over 2100+ senior pastors, helping them break common growth barriers like 125, 250, 500, 1000 and beyond, all while maintaining personal life and ministry balance. As founder of Church Leader Insights and the Renegade Pastors Network, he has trained more than 50,000 church leaders (3,000+ church planters). He is the author of over 85 church growth resources and 17+ books, including Fusion: Turning First-Time Guests Into Fully-Engaged Members of Your Church and The Renegade Pastor: Abandoning Average in Your Life and Ministry. His continued mission is to help church leaders around the world cooperate with God in creating healthy, thriving churches. Nelson is married to Kelley and together they have one son, Alexander.

Nelson SearcyAssimilation

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