What Gets Rewarded, Gets Repeated (Part 1) – First and Second Time Guest Gifts

What you celebrate in your church matters… it matters when it comes to evangelism, discipleship and life charge.

Today, I want to challenge you to celebrate the right things and see a greater blessing in those areas of your church.

There is an old leadership principle that says, “That which gets rewarded gets repeated,” and I think that’s true.

In fact, for those of you that are doing the assimilation system like I teach, you are already applying this principle when you send out the gifts to your first time guests. In many ways, that is a way for you to reward them. They have attended once so now you thank them with a handwritten note. You put the gift inside of the handwritten note, and that is a reward. They get a little reward for doing that.

Like when you were a kid and you went to the dentist. They gave you a little reward because you survived the dental cleaning or whatever it might be. Everybody still loves to get a sticker. Everybody still loves to get a gift card. Everybody loves to be rewarded. I do and you do, too. You reward the behavior that you want repeated.

They came for the first time and you reward it. Well, if you work the assimilation system like I teach it, they come back a second time where you reward them again for coming back. You send them another gift and their second-time guest letter following their second visit.

If you’ve done that long enough and with enough experience, you know that from time-to-time people will even write-in on their connection card that they are third-time guests. Now, we don’t actually have a follow-up process for third-time guests. But because you rewarded them the first time, they came back, repeated it. You rewarded them a second time. They came back and you repeated the reward.

Click Here to listen to my FREE audio training on the topic, “What Gets Rewarded, Gets Repeated.”  (hurry, only available til the end of the month)

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About Nelson Searcy

Nelson Searcy is an experienced church planter, coach and church growth strategist, working with churches in over 45 denominations. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in San Francisco and Boca Raton, FL. He first developed the Assimilation System 10 years ago at the Journey Church and has since implemented and improved these strategies with over 3,000 churches across all sizes and denominations. He started coaching pastors in 2006 and has personally coached over 2100+ senior pastors, helping them break common growth barriers like 125, 250, 500, 1000 and beyond, all while maintaining personal life and ministry balance. As founder of Church Leader Insights and the Renegade Pastors Network, he has trained more than 50,000 church leaders (3,000+ church planters). He is the author of over 85 church growth resources and 17+ books, including Fusion: Turning First-Time Guests Into Fully-Engaged Members of Your Church and The Renegade Pastor: Abandoning Average in Your Life and Ministry. His continued mission is to help church leaders around the world cooperate with God in creating healthy, thriving churches. Nelson is married to Kelley and together they have one son, Alexander.

Nelson SearcyAssimilation, Church Systems - General

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