Year End Giving Letter - Church Leader Insights

A lot of blog readers have asked me for my 2008 Year End Giving letter which will be mailed this month to everyone who gave to our church in 2008. I just finished it so I’m posting it here for you to download:

YEAR END GIVING LETTER

This is ‘my draft’ it will be posted on Letterhead and typeset by our designer but I wanted you to have it first. It will eventually be printed in 2 colors on nice paper.

We are also going to include a half-page insert from Kerrick, our Executive Pastor – you can download it here:

YEAR END GIVING INSERT

We’ve found that doing an insert on a brightly colored paper is beneficial, as a lot of people will read the insert first.

We are mailing our statements in regular #10 envelopes with the following enclosed:

Giving Letter
Giving Insert
Giving Statement
Postcard about February 8 series
Auto-Debit Form
Giving Envelope

On the front of the envelope we are printing in red: Important 2008 Tax Documents Enclosed.

Giving letters are a great way to communicate to your key audience and to cast vision for 2009. For more on building a healthy Stewardship System, see my Stewardship Seminar by clicking here.

Hope that helps,

Nelson

P.S. Full disclosure: I modified the first three sentences of my giving letter from an email I received from www.earlytorise.com

About Nelson Searcy

Nelson Searcy is an experienced church growth strategist, pastor, church planter and coach, consulting with churches around the world. As founder of Church Leader Insights and the Renegade Pastors Network, he has personally trained more than 3,500 church leaders in over 45 denominations through live events, seminars and monthly coaching. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in Boca Raton, FL. Nelson and his church routinely appear on lists such as “The 50 Most Influential Churches” and “The 25 Most Innovative Leaders.” He is the author of over 100 church growth resources and 18+ books, including The Renegade Pastor: Abandoning Average in Your Life, Ministry and The Difference Maker: Using Your Everyday Life for Eternal Impact, and At the Cross with the People Who Were There. He and his wife, Kelley, have one son, Alexander.