Today I’m sharing another one of the articles from this month’s CLI Newsletter.

We pack each newsletter with the best content we can find.  Like this article from the good folks at Truth Advertising:

TEN SECRETS OF CHURCH MARKETING

“The problem is that most church ads I see are very boring and self-serving. The church drones on about this program and that ministry. ‘We have this, we have that.’ Who cares? Certainly most readers don’t and that’s why there’s a major disconnect and your ad does not work. Instead, write your ad and describe your church from the reader’s perspective. Write to their interests, appeal to their emotions and tell them how what you have to offer can help them get what they want. Lots of ad copy will help you accomplish that” Read the full article here…

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© Nelson Searcy. All Rights Reserved.

About Nelson Searcy

Nelson Searcy is an experienced church growth strategist, pastor, church planter and coach, consulting with churches around the world. As founder of Church Leader Insights and the Renegade Pastors Network, he has personally trained more than 3,500 church leaders in over 45 denominations through live events, seminars and monthly coaching. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in Boca Raton, FL. Nelson and his church routinely appear on lists such as “The 50 Most Influential Churches” and “The 25 Most Innovative Leaders.” He is the author of over 100 church growth resources and 18+ books, including The Renegade Pastor: Abandoning Average in Your Life, Ministry and The Difference Maker: Using Your Everyday Life for Eternal Impact, and At the Cross with the People Who Were There. He and his wife, Kelley, have one son, Alexander.