Happy Independence day to everyone here in the US! Today, I wrap up my four part communication series based on the excellent book Words that Work by Frank Luntz with this selection where Luntz quotes the famous novelist George Orwell. George Orwell language rules: 1. Never use a metaphor, simile, or other figure of speech which you are used to … Read More
Words that Work – Part 3 of 4
On Tuesday, I started a series of lessons from the book Words that Work by Frank Luntz by giving you his first four rules of communication. Here are rules five through nine: Rule Five…Novelty: Offer Something New Words that work often involve a new definition of an old idea. (In preaching the goal is not to have a ‘new idea’ … Read More
Words that Work – Part 2 of 4
Here are some more insights on communication from the book Words that Work by Frank Luntz… Take a look at a few of my favorite quotes from the book: “It’s not what you say, it’s what people hear.” “The key to successful communication is to take the imaginative leap of stuffing yourself right into your listener’s shoes to know what … Read More
Words that Work – Part 1 of 4
Today I’m starting a four part communication series on lessons I have learned from the book WORDS THAT WORK by Frank Luntz. Although this book is about two years old (a revised updated paperback version is scheduled for release next month), it’s one of the best I’ve read on the topic of communication. While it focuses on political and corporate … Read More