Today, I will conclude our Lessons from “Yes!” series with three final truths from the book: “Resistant children who easily find excuses not to do their homework or tidy their room are more likely to be persuaded if they’re first asked to take a small step in that direction. As long as they feel they’ve said yes to the first … Read More
Lessons from “Yes” – Part 2
On Tuesday, I shared with you what I’ve been learning from “Yes!: 50 Scientifically Proven Ways to Be Persuasive.” Here are some more lessons: Research shows that those who tend to come in on time should be praised for their behavior (as opposed to chiding those who are late). Make sure people know just how much punctuality is appreciated. People … Read More
Lessons from “Yes” – Part 1
Recently our strategic team at The Journey finished studying the book “Yes!: 50 Scientifically Proven Ways to Be Persuasive” by by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini. Between now and Friday, I want to share with you some of my key lessons from the book. I believe that we must learn to better help people say ‘yes’ … Read More