Last week I shared one of the most common mistakes that churches make when it comes to allocating the annual advertising/promotion budget (click here to read that post). Today I want to share Advertising Mistake #2… Advertising Mistake #2: Spending your advertising funds on “branding” messages without a clear call to action. “Branding” is a great word for two groups: … Read More
How to Invest Your Advertising & Promotion Budget (Part 1)
I shared some thoughts on how to set up your church’s budget a while back (click here for that post), and today I’d like to give you the first of two “hard-learned” tips about how to spend that budget. I want to address specifically how you spend the line item in your church’s budget marked “advertising” or “promotion” or whatever … Read More