Marketing goes hand in hand with Evangelism and plays an important role in reaching more people in your community. But it doesn’t have to be stressful. To steer you in the right direction with proven ideas and strategies, I’ve created the brand new event, the two-day Church Marketing Workshop where I’ll reveal for the first time ALL the marketing tips, strategies … Read More
How to Invest Your Advertising & Promotion Budget (Part 2)
Last week I shared one of the most common mistakes that churches make when it comes to allocating the annual advertising/promotion budget (click here to read that post). Today I want to share Advertising Mistake #2… Advertising Mistake #2: Spending your advertising funds on “branding” messages without a clear call to action. “Branding” is a great word for two groups: … Read More
How to Invest Your Advertising & Promotion Budget (Part 1)
I shared some thoughts on how to set up your church’s budget a while back (click here for that post), and today I’d like to give you the first of two “hard-learned” tips about how to spend that budget. I want to address specifically how you spend the line item in your church’s budget marked “advertising” or “promotion” or whatever … Read More