Today’s guest post comes to us from Joel Forster for EvangelicalFocus.com in celebration of this month marking the 500th anniversary of the Reformation.

A Martin Luther figure has become the most sold Playmobil toy in the company’s history. A group in the UK used the figure to produce a stop motion video to tell the Reformer’s story.

Jonathan Carswell, CEO of 10ofthose, was one of the many surprised by the toy’s success. “We started bringing in and selling the Luther Playmobil figures as a bit of fun really, with the hope that they would raise the profile of the Reformation celebrations, and ultimately the Reformation. They are a fun way to share the story with children… though I think many pastors have them in their study!”, he told Evangelical Focus.

Out of that came the idea of creating a little world around the figure and produce a 4-minute video. After building a set and taking more than 5,000 photographs, the video was ready to be launched on social media. It has been viewed 14,000 times in its first week online.

Click below to watch the Luther Animation.

Click here to read the full article which includes a behind-the-scenes video of the making of the Luther Animation.

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About Nelson Searcy

Nelson Searcy is an experienced church growth strategist, pastor, church planter and coach, consulting with churches around the world. As founder of Church Leader Insights and the Renegade Pastors Network, he has personally trained more than 3,500 church leaders in over 45 denominations through live events, seminars and monthly coaching. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in Boca Raton, FL. Nelson and his church routinely appear on lists such as “The 50 Most Influential Churches” and “The 25 Most Innovative Leaders.” He is the author of over 100 church growth resources and 18+ books, including The Renegade Pastor: Abandoning Average in Your Life, Ministry and The Difference Maker: Using Your Everyday Life for Eternal Impact, and At the Cross with the People Who Were There. He and his wife, Kelley, have one son, Alexander.