“The Ritz-Carlton is in the business of sleep. Their single goal is to make you feel good about spending your money with them so that you will do it again – simply for a nice place to lay your head. We, on the other hand, are in the business of eternity. We are in God’s business. Yet we focus less time and energy on engaging our guests than the people who provide theirs with little more than a comfortable bed and a hot shower. The new people who walk through our doors have the opportunity to come into a relationship with their Creator, a chance to discover His will for their lives and the ability to step into their place in His family… and we take our part in that opportunity for granted.” – Nelson Searcy

(the above quote is from p. 42 of Fusion by Nelson Searcy)

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