“The 96-Hour Snail-Mail Response gives you the perfect opportunity to wow your guests with another little surprise gift. Don’t mention on Sunday that they’ll be receiving something in the mail. Let it be a completely unexpected treat. Being in Manhattan, we usually include a $4 subway Metro Card and write something along the lines of ‘Take a Journey on us!’ in the note. We are essentially parying for their roundtrip return visit to The Journey (a subway ride each way is $2). In more suburban areas, a gas card is a great gift. Everyone appreciates a gesture that helps fill a basic need .” – Nelson Searcy

(the above quote is from p. 96 of Fusion by Nelson Searcy)

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