Here are some more insights on communication from the book Words that Work by Frank Luntz… Take a look at a few of my favorite quotes from the book: “It’s not what you say, it’s what people hear.” “The key to successful communication is to take the imaginative leap of stuffing yourself right into your listener’s shoes to know what … Read More
Words that Work – Part 1 of 4
Today I’m starting a four part communication series on lessons I have learned from the book WORDS THAT WORK by Frank Luntz. Although this book is about two years old (a revised updated paperback version is scheduled for release next month), it’s one of the best I’ve read on the topic of communication. While it focuses on political and corporate … Read More