This is two-for-one “Assimilation Friday!” For the last several days, I’ve been answering some of the most common assimilation questions I get in response to my Assimilation Seminar and Fusion – my new book on assimilation. I’m going to wrap this up today by answering two more questions about Connection Cards. Here goes:
#4 – How do you measure your Connection Card completion rate?
After each service, we count the Connection Cards that were turned in and divide that number by the estimated number of people in the room. We constantly compete against ourselves, trying to get the number higher than the week before.
#5 – How do you get both a husband and wife to fill out a Connection Card?
The first step is to make sure that every person gets a bulletin – not just one per couple. Train your greeters to hand a bulletin and pen to both the husband and the wife. But beyond that, you have to understand why individual cards are so important – and then relay the importance to your attenders…
First of all, each spouse probably has their own email address. You want to be able to follow up with both of them. Secondly, you want each person to take the “Next Steps” they most need to take… Too often, husbands want to leave it up to their wives to fill out one card and consider themselves covered. I purposely challenge the guys on this – to connect on their own and to take their own steps toward growth.
Hope this week’s assimilation Q&A has been helpful to you! If you missed any of the questions, just check below. And don’t forget – to go more in-depth with how to turn your first-time guests into fully engaged members, check out my Assimilation Seminar and my book, Fusion. Have a great weekend!
– Nelson
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