This post comes to us from Katey Hearth, a writer at Mission Network News. MNN is the broadcast ministry of Cornerstone University that reports on the work of mission agencies and relief organizations around the world.
What do you do when you can’t openly speak about the Gospel? Well, you put it in a newspaper ad. At least that’s what AMG International is doing.
All across the world, AMG is getting the Gospel into hard-to-reach places. This is because newspapers can enter places where Christians are normally barred.
This newspaper evangelism, more commonly known as media evangelism, has been “one of the most effective methods…to spread the Gospel” according to AMG. In Muslim, Hindu, and Buddhist countries, this is sometimes the only way to communicate the Gospel.
However, the evangelism doesn’t stop with the ad. Once a person responds to the ad, he/she is sent a Bible and a Bible correspondence course.
This course is designed to teach the basics about Christianity. It then builds upon these basics and teaches about further doctrine. Those who complete this course receive certificates.
Non-Christians are the biggest group of responders to these types of ads.
It’s often because of curiosity these ads work. They people want to find out what the big deal is about. So really, curiosity isn’t killing the cat, it’s saving it.
To read the entire article, click here.
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Nelson
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