With Easter fast approaching (about three weeks away now), hopefully you’ve got some well-designed, clear promotion pieces in the works.  This could be direct mail, door hangers, invite cards, newspaper ads… any number of different media are available to help you invite your community to your Easter service(s).

And with that attention – if you’ve thought through your promotion – comes hits on your church’s website.

So here’s my question…

How are you following up on people who find you on the web?

At The Journey, we have two types of “leads” from our website:

One is a Newsletter Sign-Up. Someone who signs up for our weekly email newsletter.  We add those people to our distribution list.  They get an email from me confirming their subscription and letting them know service times and information about podcasts on our website.

The other online lead is a Free Book Request. We offer a free book to anyone in our area who finds us on the web.  For them, we send the free book with an invite letter from me and add them to our database, so they’ll get our e-newsletter and mailers. They also get a similar email to the one referenced above, but stating that their free book is on the way.

So what’s your plan?  How do people let you know through your email that they’re interested?  A newsletter sign-up?  By sending you an email?  Requesting more information?

I encourage you to take a few minutes this week to plan out your follow up plan for these people.

Remember – God is most likely to send people to the church that is most prepared to be good stewards of them!

P.S. Will you join me Tomorrow (Tuesday, March 29) at 2:00pm Eastern Time for a FREE Webinar called “The Top 3 Assimilation Mistakes (and How to Avoid Them)“?

It’s a 60-minute online training – all you need to participate is a computer with internet access – and you can Register Now for FREE here:

www.ChurchLeaderInsights.com/assimmistakes

© Nelson Searcy. All Rights Reserved.

About Nelson Searcy

Nelson Searcy is an experienced church growth strategist, pastor, church planter and coach, consulting with churches around the world. As founder of Church Leader Insights and the Renegade Pastors Network, he has personally trained more than 3,500 church leaders in over 45 denominations through live events, seminars and monthly coaching. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in Boca Raton, FL. Nelson and his church routinely appear on lists such as “The 50 Most Influential Churches” and “The 25 Most Innovative Leaders.” He is the author of over 100 church growth resources and 18+ books, including The Renegade Pastor: Abandoning Average in Your Life, Ministry and The Difference Maker: Using Your Everyday Life for Eternal Impact, and At the Cross with the People Who Were There. He and his wife, Kelley, have one son, Alexander.