Today’s post was written by Rajeev Varatharajan, Founder of Fresh Aesthetics, a company who specializes in creating compelling websites for churches of all sizes. Some of the ministries he’s worked with are Hillsong, C3 Church Oxford Falls and Planetshakers.
Unfortunately there is an incredible disconnect between what people want to do on church websites and how we design them.
When we look at the top ten things people want to know from Grey Matter Research to help you see what people actually want to do next on Church websites we see information like service times, directions, location and activities offered rated the highest.
However when we compare this to the majority of church website designs (one big slideshow plus 3 smaller boxes) that are currently online, the gap in what people want and what churches traditionally focus on is too wide. We’ve designed many sites in the past 4-5 years that followed this exact formula. The focus for churches is to use websites as a marketing tool for the next big event rather than using it to tell their story for new people and help current members find the information they want.
Compare your church homepage with the below list of things people want to know and see how close you are. Are you closer to an event calendar or a story telling platform that engages people into their next steps?
Top ten things people want to know
- Check to see the times of services: 43%
- Check what activities are offered: 29%
- Look for a map or directions to the church’s location: 28%
- Watch streaming video: 26%
- Listen to streaming audio: 26%
- Check to see what the church’s religious beliefs are: 22%
- Request prayer: 18%
- Downloading a podcast: 15%
- Checking what denomination or group the church belongs to: 15%
- Send a message to the pastor or leader: 12%
Click here to read the full article.
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