Top 10 Most Visited Pages on Church Websites

Rajeev VARATHARAJANToday’s post was written by Rajeev Varatharajan, Founder of Fresh Aesthetics, a company who specializes in creating compelling websites for churches of all sizes. Some of the ministries he’s worked with are Hillsong, C3 Church Oxford Falls and Planetshakers.

Unfortunately there is an incredible disconnect between what people want to do on church websites and how we design them.

When we look at the top ten things people want to know from Grey Matter Research to help you see what people actually want to do next on Church websites we see information like service times, directions, location and activities offered rated the highest.

However when we compare this to the majority of church website designs (one big slideshow plus 3 smaller boxes) that are currently online, the gap in what people want and what churches traditionally focus on is too wide. We’ve designed many sites in the past 4-5 years that followed this exact formula. The focus for churches is to use websites as a marketing tool for the next big event rather than using it to tell their story for new people and help current members find the information they want.

Compare your church homepage with the below list of things people want to know and see how close you are. Are you closer to an event calendar or a story telling platform that engages people into their next steps?

Top ten things people want to know

  1. Check to see the times of services: 43%
  2. Check what activities are offered: 29%
  3. Look for a map or directions to the church’s location: 28%
  4. Watch streaming video: 26%
  5. Listen to streaming audio: 26%
  6. Check to see what the church’s religious beliefs are: 22%
  7. Request prayer: 18%
  8. Downloading a podcast: 15%
  9. Checking what denomination or group the church belongs to: 15%
  10. Send a message to the pastor or leader: 12%

Click here to read the full article.

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About Nelson Searcy

Nelson Searcy is an experienced church planter, coach and church growth strategist, working with churches in over 45 denominations. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in San Francisco and Boca Raton, FL. He first developed the Assimilation System 10 years ago at the Journey Church and has since implemented and improved these strategies with over 3,000 churches across all sizes and denominations. He started coaching pastors in 2006 and has personally coached over 2100+ senior pastors, helping them break common growth barriers like 125, 250, 500, 1000 and beyond, all while maintaining personal life and ministry balance. As founder of Church Leader Insights and the Renegade Pastors Network, he has trained more than 50,000 church leaders (3,000+ church planters). He is the author of over 85 church growth resources and 17+ books, including Fusion: Turning First-Time Guests Into Fully-Engaged Members of Your Church and The Renegade Pastor: Abandoning Average in Your Life and Ministry. His continued mission is to help church leaders around the world cooperate with God in creating healthy, thriving churches. Nelson is married to Kelley and together they have one son, Alexander.

Nelson SearcyChurch Growth, Leadership

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