Why you should never use the “V” word

How do you view the new folks who come through your doors each week? If you’ve been referring to them as what I call the “V-word” (aka “visitor”) I strongly suggest you change your language and use the more welcoming word, GUEST. “Visitor” implies an unwelcome drop-in or intrusion. But a first-time GUEST now demands more care and consideration in … Read More

Nelson SearcyAssimilation

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