Q&A: How Do I talk about Preview Services?

Question: How do you pitch preview services best. I’m clear on not using the terminology “preview service” or “practice service”. Do you go with like a “try it before you buy it” or “test drive” theme? Any advise on how you advertise this and personally invite?

Kerrick Thomas my co-author on Launch:Starting A New Church from Scratch answers:

First of all – we never call them “preview” because that doesn’t sound like the “real” thing.  We always call them monthly services.  We say…we are going to have 6 monthly services leading up to the launch of weekly services on….

We are straight forward in how we talk about it.  Remember – an unchurched person won’t be thinking like that.  They’ll think – this church is pretty cool – they only meet once a month 🙂  And if someone asks – just tell them you wanted to start services as early as possible and monthly services was the best way to do it.

Remember – what you want to sell is the series that you teach through the monthly services.  So, join us on the following dates as we talk about how to get rid of stress in your life, about who Jesus really was, about what the bible says about relationships, etc.  Let people know you are working toward and building momentum toward the launch.

But as far as promotion – just promote the teaching series, dates and locations and mention that weekly services launch on that specific launch date.

Hope that helps!


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About Nelson Searcy

Nelson Searcy is an experienced church planter, coach and church growth strategist, working with churches in over 45 denominations. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in San Francisco and Boca Raton, FL. He first developed the Assimilation System 10 years ago at the Journey Church and has since implemented and improved these strategies with over 3,000 churches across all sizes and denominations. He started coaching pastors in 2006 and has personally coached over 2100+ senior pastors, helping them break common growth barriers like 125, 250, 500, 1000 and beyond, all while maintaining personal life and ministry balance. As founder of Church Leader Insights and the Renegade Pastors Network, he has trained more than 50,000 church leaders (3,000+ church planters). He is the author of over 85 church growth resources and 17+ books, including Fusion: Turning First-Time Guests Into Fully-Engaged Members of Your Church and The Renegade Pastor: Abandoning Average in Your Life and Ministry. His continued mission is to help church leaders around the world cooperate with God in creating healthy, thriving churches. Nelson is married to Kelley and together they have one son, Alexander.

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