Lessons from “Yes” – Part 2

On Tuesday, I shared with you what I’ve been learning from “Yes!: 50 Scientifically Proven Ways to Be Persuasive.” Here are some more lessons:

  • Research shows that those who tend to come in on time should be praised for their behavior (as opposed to chiding those who are late). Make sure people know just how much punctuality is appreciated.
  • People have a natural tendency to do what most other people are doing, even when the behavior is socially undesirable.
  • When lots of choices are made available, consumers often find the decision making process frustrating – perhaps due to the burden of having to differentiate so many options from one another in an attempt to choose the best one. When the Head & Shoulders company reduced its number of popular shampoo products from twenty-six to “only” fifteen, it quickly experienced a 10 percent increase in sales. (Are we offering our church members too many ways to grow instead of focusing on the most impactful few?)
  • When you have to share a message that may bring fear or uncertainty, pair the fear-inducing message with a clear, specific, easy-to-follow plan….perhaps Roosevelt’s assertion should be amended to say “the only thing we have to fear is fear by itself.”

Some final thoughts from Yes! tomorrow!


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About Nelson Searcy

Nelson Searcy is an experienced church growth strategist, pastor, church planter and coach, consulting with churches around the world. As founder of Church Leader Insights and the Renegade Pastors Network, he has personally trained more than 3,500 church leaders in over 45 denominations through live events, seminars and monthly coaching. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in Boca Raton, FL. Nelson and his church routinely appear on lists such as “The 50 Most Influential Churches” and “The 25 Most Innovative Leaders.” He is the author of over 100 church growth resources and 18+ books, including The Renegade Pastor: Abandoning Average in Your Life, Ministry and The Difference Maker: Using Your Everyday Life for Eternal Impact, and At the Cross with the People Who Were There. He and his wife, Kelley, have one son, Alexander.

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