Lessons from “Yes” – Part 1

Recently our strategic team at The Journey finished studying the book “Yes!: 50 Scientifically Proven Ways to Be Persuasive” by by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini.  Between now and Friday, I want to share with you some of my key lessons from the book.

I believe that we must learn to better help people say ‘yes’ to the most important things in life.

Here are a few of my favorite quotes/lessons:

There are six universal principles of social influence –

  1. Reciprocation (we feel obligated to return favors performed for us),
  2. Authority (we look to experts to show us the way),
  3. Commitment/consistency (we want to act consistently with our commitments and values),
  4. Scarcity (the less available the resource, the more we want it),
  5. Liking (the more we like people, the more we want to say yes to them),
  6. Social proof (we look to what others do to guide our behavior).

…the power of the principle of social proof: When people are uncertain about a course of action, they tend to look outside themselves and to other people around them to guide their decisions and actions.

More from ‘Yes’ on Thursday.  I highly recommend you read and study this book with your team.  You can pick it up at Amazon.com by clicking here.

Tomorrow, watch for the final installment of the series “Slack=Lack.”


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About Nelson Searcy

Nelson Searcy is an experienced church growth strategist, pastor, church planter and coach, consulting with churches around the world. As founder of Church Leader Insights and the Renegade Pastors Network, he has personally trained more than 3,500 church leaders in over 45 denominations through live events, seminars and monthly coaching. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in Boca Raton, FL. Nelson and his church routinely appear on lists such as “The 50 Most Influential Churches” and “The 25 Most Innovative Leaders.” He is the author of over 100 church growth resources and 18+ books, including The Renegade Pastor: Abandoning Average in Your Life, Ministry and The Difference Maker: Using Your Everyday Life for Eternal Impact, and At the Cross with the People Who Were There. He and his wife, Kelley, have one son, Alexander.

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