SESSION 1: INTRODUCTION

In this foundational session, you will discover:

• Where Evangelism fits into the 8 Systems of a Healthy Church — and the question you need to ask yourself
• How to approach strengthening your Evangelism System (and why little steps are the key)
• The two sides of a thriving Evangelism System
• The five groups of people you must be influencing or mobilizing in order to reach people for Christ
• How to set your evangelism goals (measuring where you are and where you should strive to be)
• How evangelism is NOT a _______ problem, but rather an ________ problem
• The three key elements of an Evangelism System that you need to master — and that will be covered in this seminar
• An overview of the four areas of an effective Evangelism System
• Where the evangelism system really begins and ends in your church — and how to know when you’re maximizing it

SESSION 2: THE ROLE OF THE PASTOR

This session will cover the first key area of evangelism and help you lead the way in your church. You will discover:

• An important evangelism metaphor for pastors to help you gauge the health of your system
• 6 key evangelism measurements you need to know and be tracking on a regular basis (and the ONE key indicator that matters the most)
• The main responsibility you have as lead pastor when it comes to evangelism (hint: it may involve some heat!)
• 3 ways you can raise the evangelistic temperature in your church
• How to manage the gap between those who come to faith in Christ and those who get baptized
• How to create a thriving evangelism-focused culture
• An effective way to track how many of your people are inviting their friends to church
• What you can’t afford to delegate in the Evangelism System
• Why just having the “gift of evangelism” doesn’t mean success — and what’s even more important as a pastor
• The link between evangelism and discipleship and how you should be challenging the leaders in your church
• The power of Easter Sunday and the ways you can challenge your people to really maximize this Big Day
• The preaching focus that will give a big boost to your Evangelism System
• 5 ways you can engage your staff or key lay leaders to be examples of evangelism
• How to incorporate stories and testimonies into your worship services
• Ways to intentionally structure your church for evangelism
• Why you need to plan “Big Days” and what a potential year-long calendar could look like
• Special evangelistic events that you can use to mobilize your people to share their faith

SESSION 3: PERSONAL EVANGELISM

This session will cover the second key area of evangelism and help you mobilize your church to share their faith. You will discover:

• The fastest way to bring in more unchurched in your community
• What you must always include to help your people NOT put off inviting their friends
• The power of a personal invite (and how many would say YES if just asked!)
• The secret to how your church can truly DOUBLE in just one day
• The essential formula to follow in challenging your congregation to invite their friends
• How to keep the momentum of Easter evangelism going all year-round
• Proven training sessions you can lead your people through to help them alleviate any fears
• 11 effective invite tools to make it easier for your people to share their faith!
• 5 key principles to guide how you lead personal evangelism in your church
• Encouraging participation: Great ways you can reward your people for inviting their friends
• A simple method to mobilize your people to pray for the unchurched
• 4 measurements you can track and celebrate to encourage repeated activity
• When less is more in this important area of personal evangelism
• The events you’re already doing that offer big opportunities for personal evangelism
• Samples and methods to utilize invite cards and enhance your outreach efforts
• Effective ways your people can share their faith online and through social media
• A pastor exercise you should do TODAY to help you lead more people in reaching the unchurched

SESSION 4: PROMOTION

This session will cover the third key area of evangelism and help you attract more people from your community, sowing the seeds of invitation. You will discover:

• The promotional focus you must embrace and never see as a “dirty” word
• How to be strategic in pinpointing where to market your church — the areas where your invitation will have the biggest impact
• Your main mission with all your promotional efforts — and why you cannot be stingy in this area
• An in-depth look at scripture that will guide your marketing methods
• The 3 most common situations people will be in when they come looking for your church — and why you must examine these needs in your community
• Important questions to ask yourself during your strategic promotional planning time
• 8 proven tools to reach the maximum number of people possible in your community
• The key to greater returns on your promotional investment
• The surprisingly cheaper marketing method that you cannot afford to skip!
• What’s even more important than creativity when it comes to your marketing and advertising (if you don’t have this, people will say NO)
• Tips for effective print and radio advertising
• How to set realistic goals and manage your progress without anxiety
• The critical perspective on promotion you must have to increase your effectiveness
• Why you MUST repeat your message multiple times with multiple methods to have an impact
• The 5 C’s you need to know and apply to your marketing materials
• What you may be doing (or NOT doing) that is sabotaging God’s blessing on your evangelism efforts
• The promotional side of servant evangelism
• The secret ingredient your promotional items will have that secular promotion won’t

SESSION 5: PRESERVATION

This session will cover the fourth key area of evangelism and help you preserve the fruit you have worked so hard to get, to cultivate the new believers you reach. You will discover:

• How to examine what you are doing currently to preserve your new believers and help them develop as followers of Christ
• A 5-step new believer follow-up process — from the first hour someone makes a decision through the first month and beyond!
• A creative baptism tool you can use to inspire others to get baptized and celebrate those newly baptized
• The most important part of your entire evangelism system (you won’t have a healthy system if leave this out)
• 3 ways to celebrate your new believers with others in the church
• 4 essential elements in an effective system for tracking the people coming to faith in Christ
• How to maximize your Sunday services in both inviting people to say ‘yes’ to Jesus and recording those decisions.
• What kind of Bible you should have available for your new believers
• A practical, proven tool for bothcapturing new believer’s information and encouraging them to take next steps
• What you MUST prepare in advance to be truly ready for your new believers
• What the Law of Spiritual Readiness means for how you prepare for new believers — and fully cooperate with God
• A big action step you can take TODAY to strengthen your follow-up — and improve your entire Evangelism System

SESSION 6: CONCLUSION

This session reviews the strategies and tools you have learned in previous sessions and provides encouragement to keep strengthening your Evangelism System. You will discover:

• An insightful review of the 4 areas of an effective Evangelism System
• Small steps you can take immediately to start strengthening your Evangelism System and attracting more unchurched people
• Highlights of the 3 key changes you should focus on for biggest results
• Reminders of important discussion items and next steps to accelerate your improvement
• 3 things a maximized church does that you can model in your development
• How to keep setting the vision for your church to DOUBLE your evangelistic effectiveness
• 3 powerful passages of scripture to encourage you in your evangelism efforts