Don’t Overcomplicate Evangelism

Today’s guest post comes to us from Tony Merida for OutreachMagazine.com.

“If you build it, they will come.”

I like the movie Field of Dreams, but it’s a terrible evangelism strategy for church planters.

Most unbelievers have no interest in joining you this Sunday. Simply offering a “good product” isn’t enough in this post-Christian world. It doesn’t matter how cool your venue is, how good your music and coffee are or how hip your pastor looks.

The unbelievers who do show up are there because someone has befriended and invited them from outside the walls of a church building. Most outsiders aren’t waking up saying, “I wonder if they have good coffee. I’m going to check it out.” Or “I bet the music is great there. I should go visit.”

As church-planting pastors, we have to overemphasize evangelism. It’s a challenge for us to be both missional and also pastoral—a tension that exists from the founding of your church. One planter recently told me, “I just got started, and I already have shepherding issues.”

But if a church is to flourish, evangelism must be central to the life of the body.

Click here to read the full article.

Your partner in ministry,

Nelson

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About Nelson Searcy

Nelson Searcy is an experienced church planter, coach and church growth strategist, working with churches in over 45 denominations. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in San Francisco and Boca Raton, FL. He first developed the Assimilation System 10 years ago at the Journey Church and has since implemented and improved these strategies with over 3,000 churches across all sizes and denominations. He started coaching pastors in 2006 and has personally coached over 2100+ senior pastors, helping them break common growth barriers like 125, 250, 500, 1000 and beyond, all while maintaining personal life and ministry balance. As founder of Church Leader Insights and the Renegade Pastors Network, he has trained more than 50,000 church leaders (3,000+ church planters). He is the author of over 80 church growth resources and 15+ books, including Fusion: Turning First-Time Guests Into Fully-Engaged Members of Your Church and The Renegade Pastor: Abandoning Average in Your Life and Ministry. His continued mission is to help church leaders around the world cooperate with God in creating healthy, thriving churches. Nelson is married to Kelley and together they have one son, Alexander.

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