“If you build it, they will come.”
I like the movie Field of Dreams, but it’s a terrible evangelism strategy for church planters.
Most unbelievers have no interest in joining you this Sunday. Simply offering a “good product” isn’t enough in this post-Christian world. It doesn’t matter how cool your venue is, how good your music and coffee are or how hip your pastor looks.
The unbelievers who do show up are there because someone has befriended and invited them from outside the walls of a church building. Most outsiders aren’t waking up saying, “I wonder if they have good coffee. I’m going to check it out.” Or “I bet the music is great there. I should go visit.”
As church-planting pastors, we have to overemphasize evangelism. It’s a challenge for us to be both missional and also pastoral—a tension that exists from the founding of your church. One planter recently told me, “I just got started, and I already have shepherding issues.”
But if a church is to flourish, evangelism must be central to the life of the body.
Your partner in ministry,
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