I’ve been preoccupied with Assimilation for over eleven years, sharing this powerful system with churches to improve how that they greet, treat, and seat their first-time guests.
During my recent travels, I had some unique experiences that offer surprising lessons to help you better prepare for the first-time guests God will send you.
Customer Experience #1
“You don’t need a ride, do you?”
The Scenario:
Arriving at the Nashville airport, my wife, Kelley, and I had quite a bit of luggage this time around and needed to get to the rental car place. It was a pretty far walk — outside in some cold weather — but fortunately there was a golf cart available to shuttle us there.
Or so we thought. The young driver of the golf cart seemed friendly enough at first but instead of offering a lift, he simply asked us, “You don’t need a ride, do you?” as he pointed at the rental car place. “It’s not a very far walk.”
The Application:
Imagine if your ushers and greeters behaved this way? Remember it’s not just enough that they look friendly and have a welcome appearance. They must be conscious about what they say. Training is critical in this area; the shuttle driver wasn’t properly trained. Have you done enough to train your greeters with what to say, the body language they use and how they assist your guests? Do they ever unintentionally say, “You don’t need a bulletin, do you?”
The Bottom Line Lesson:
Pay attention to the impression your greeters present with their words and body language — and give them the training they need.
Tune in next week for the second part of this three-part blog series.
Your partner in ministry,
Nelson
P.S. – To learn more about assimilation, click here for my resource The New Assimilation Seminar.
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