When we talk about advertising/promoting your church in my coaching networks I often mention that, while advertising can get very expensive quickly, news releases can be an effective and inexpensive way to get the word out (especially when the topic is compelling).

And when God is involved, the impact of such a release can be multiplied exponentially.

Case in point:
I got an email a few weeks ago from one of my Advanced Coaching Alumni, Dan Plourde. He’s the Lead Pastor of Calvary Jupiter Church in Florida.

The church had a truck stolen (full of equipment) and they had the wisdom to handle the situation in a way that honored God and presented their church in a good light to the community.

In fact, the local news picked up the story and ran it as the lead on the evening news:

Way to go God!

And great job to Dan and his team for staying focused on the big picture in the midst of a bad situation!

P.S. Are you loading in/out of a truck or trailer each week?  Check out The Portable Church Challenge.

© Nelson Searcy. All Rights Reserved.

About Nelson Searcy

Nelson Searcy is an experienced church growth strategist, pastor, church planter and coach, consulting with churches around the world. As founder of Church Leader Insights and the Renegade Pastors Network, he has personally trained more than 3,500 church leaders in over 45 denominations through live events, seminars and monthly coaching. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in Boca Raton, FL. Nelson and his church routinely appear on lists such as “The 50 Most Influential Churches” and “The 25 Most Innovative Leaders.” He is the author of over 100 church growth resources and 18+ books, including The Renegade Pastor: Abandoning Average in Your Life, Ministry and The Difference Maker: Using Your Everyday Life for Eternal Impact, and At the Cross with the People Who Were There. He and his wife, Kelley, have one son, Alexander.