Attracting a Crowd to Monthly Services – Part 2

Andy WoodAttracting a Crowd To Monthly Services- Part 2
(Click here for Part 1, Part 3 and Part 4)
“Mobilizing Your Launch Team To Invite Their Friends”
by Andy Wood, Guest Blogger

As you are planning your Monthly Services and your Launch Team is growing your next goal is to spread the word about your services through word of mouth marketing and personal evangelism.

If you are going to attract a crowd to your Monthly Services you must get the troops moving in the right direction.

Here are several keys to making this happen:

1) Constantly teach on the importance of personal evangelism…

Every time your Launch Team gathers, you should be putting heat under the value of personal evangelism.

You can do this through sharing stories of people you are meeting (pretty important!!), teaching key passages that focus on God’s heart for the lost, and casting the vision of what it will look like when the whole group is focused on people who are far from God.

2) Give the team tools and train them…

We created what we called, “Impact Cards.” They were the size of a bookmark and each card had 10 empty slots for the names of people who individual Launch Team members would invest in and invite to the Monthly Services.

We asked our Launch Team to write these names down on two different cards, one to remind them to pray and one for our staff to pray. It was amazing to eventually meet some of the people I prayed for at our Monthly Services.

We also gave our Launch Team 10-4×6 invite cards with all the info about our services, a list of 10 creative ways to spread the message and invite their friends, and a “life saver” candy to remind them that God was using them to impact eternity.

3) Refuse to cater to inwardly-focused Christians…

It seems like this is a no brainer, but every church planter I know faces this temptation.

You will have people who want to be a part of your Launch Team that have previous church experience. Some will have selfish expectations that you will acquiesce your vision to meet their needs.

Don’t do it! Stay focused on reaching those who are far from God. Move with the movers. Spend your time on those who want to make an impact and those who are far from God. Your launch will be much healthier. I promise!

Remember, during these earlier days your job is that of a team leader. You are a quarterback trying to get the ball in the end zone.

You get a touchdown when you successfully launch the church.

You’ve got to get your team moving in the right direction.

Show them the end zone and get everybody focused on the goal: LAUNCH!

Tune in next week, when I’ll be sharing about how to get the word out in your community about your brand new church!

P.S. To learn all about how to go about launching your brand new church, check out The Launch Conference on CD.

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About Nelson Searcy

Nelson Searcy is an experienced church growth strategist, pastor, church planter and coach, consulting with churches around the world. As founder of Church Leader Insights and the Renegade Pastors Network, he has personally trained more than 3,500 church leaders in over 45 denominations through live events, seminars and monthly coaching. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in Boca Raton, FL. Nelson and his church routinely appear on lists such as “The 50 Most Influential Churches” and “The 25 Most Innovative Leaders.” He is the author of over 100 church growth resources and 18+ books, including The Renegade Pastor: Abandoning Average in Your Life, Ministry and The Difference Maker: Using Your Everyday Life for Eternal Impact, and At the Cross with the People Who Were There. He and his wife, Kelley, have one son, Alexander.

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