Assimilation – Can I follow-up on first time guests too quickly?

fusion-bookIn Fusion and in all of my other Assimilation resources, I share how vital prompt follow-up is to connecting new people to your church.  I teach a practical process to follow-up with first and second time guests multiple times in the days immediately following their visit to your church.

Because of how strongly I emphasize that this follow-up happen quickly, I sometimes receive questions about whether or not your follow-up can happen too fast.

The short answer?  YES, you can follow-up too quickly.

One simple reason is that most people don’t check emails on Sunday.  For that reason, I like to wait until Monday or even Tuesday morning to send follow-up emails.

As for follow-up cards/letters, we’ve found that they’re most effective if they’re delivered on Wednesday afternoon, so people will get them when they get home on Wednesday. It’s close enough to their visit to reinforce their positive experience and close enough to the next weekend to encourage them to return.

For delivery to happen on time, we drop follow-up letters in the mail on Monday afternoon.  Here in NYC it takes about 2 days for a letter to hit, but it may be faster in your town.  Just aim to have your mail arrive on Wednesday.

All that being said, I do most of the work of preparing these items on Sunday (or even the week before as much as possible) to insure that I can click “Send” and drop them in the outgoing mail at the above times.

How effectively is your church following up with new people?

P.S. For more advanced ideas to connect new people to your church, check out The Assimilation Intensive.

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About Nelson Searcy

Nelson Searcy is an experienced church planter, coach and church growth strategist, working with churches in over 45 denominations. Nelson is also the Founding and Lead Pastor of The Journey Church, with locations across New York City and in San Francisco and Boca Raton, FL. He first developed the Assimilation System 10 years ago at the Journey Church and has since implemented and improved these strategies with over 3,000 churches across all sizes and denominations. He started coaching pastors in 2006 and has personally coached over 2100+ senior pastors, helping them break common growth barriers like 125, 250, 500, 1000 and beyond, all while maintaining personal life and ministry balance. As founder of Church Leader Insights and the Renegade Pastors Network, he has trained more than 50,000 church leaders (3,000+ church planters). He is the author of over 85 church growth resources and 17+ books, including Fusion: Turning First-Time Guests Into Fully-Engaged Members of Your Church and The Renegade Pastor: Abandoning Average in Your Life and Ministry. His continued mission is to help church leaders around the world cooperate with God in creating healthy, thriving churches. Nelson is married to Kelley and together they have one son, Alexander.

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